/
1
2
3
4
5
6
7
8
·
·
·
·
·
·
·
·
Kat Lam
Artist and Creative Director
JetSpree
Online retailer Jet.com made its online debut with a responsive social campaign that played off the items in actual shopper's carts. 53 videos were written, shot, edited and shipped in one day.
The #JetSpree effort enlisted a buttoned-up spokesman, double dutch jumpers, a comedy troupe, barber shop quartet (and more) to create stories on the fly about shoppers' various product purchases.
See more of the cart videos on Jet.com's Youtube channel.